Running an eCommerce business is already a juggling act—inventory, marketing, customer service, and keeping up with ever-changing algorithms. But while you’re optimizing ads and scaling sales, there’s one thing you can’t afford to ignore: your future.
You work hard for your money, so how do you make sure it works just as hard for you? The right retirement plan can mean the difference between financial freedom and playing catch-up later. Whether it’s a Solo 401(k), a SEP-IRA, or a Roth IRA, you’ve got options. The key is knowing which one fits your business and your goals.
Not sure where to start? Don’t worry, that’s where we come in. At Insogna CPA, one of the best CPA firms in Austin, Texas, we specialize in helping business owners like you make smart financial moves, minus the jargon. Let’s break it all down.
The Best Retirement Plans for eCommerce Sellers
If you don’t have a traditional job with a company-sponsored 401(k), saving for retirement falls entirely on you. The good news? You get to pick the plan that works best for your business. Here are your top three options:
1. IRA (Traditional or Roth): The Simple and Flexible Option
Best for: New or small-scale eCommerce sellers who want an easy, no-fuss way to save.
How it works:
- You can contribute up to $7,000 per year ($8,000 if you’re 50+).
- Anyone with earned income can open an IRA.
- There are two types:
- Traditional IRA: Contributions may lower your taxable income now, but you’ll pay taxes when you withdraw later.
- Roth IRA: Contributions are after-tax, but your withdrawals in retirement are tax-free.
Why you’ll love it:
✔ No complicated setup. Just open an account and start saving.
✔ Roth IRA means tax-free growth—yes, really tax-free.
✔ Traditional IRA lets you lower taxable income today.
What to consider:
❌ Contribution limits are lower than 401(k) or SEP-IRA.
❌ Roth IRA has income limits—if you make too much, you may not qualify.
If you’re keeping things simple and don’t want to deal with business paperwork, an IRA is a great starting point. A quick chat with an Austin tax accountant can help you decide between Roth and Traditional.
2. SEP-IRA: The Power Move for Self-Employed Sellers
Best for: Growing eCommerce businesses or freelancers with variable income.
How it works:
- You can contribute up to 25% of your net earnings (capped at $69,000 in 2024).
- Tax-deductible contributions lower your taxable income.
- Ideal if you’re self-employed or have a small team.
Why you’ll love it:
✔ Much higher contribution limits than an IRA.
✔ Flexible—no required contributions each year.
✔ Easy setup with little administrative hassle.
What to consider:
❌ If you have employees, you must contribute the same percentage for them.
❌ No Roth (tax-free withdrawal) option—your money grows tax-deferred, but you’ll pay taxes when you withdraw.
If your business is taking off and you want to stash away more money while lowering your tax bill, a SEP-IRA is a great tool. And trust us—working with a CPA in Austin, Texas makes setting it up a breeze.
3. Solo 401(k): Max Out Your Retirement Savings
Best for: High-earning eCommerce sellers who want to invest aggressively for the future.
How it works:
- You can contribute up to $23,000 as an employee (+$7,500 if you’re 50+).
- As your own “employer,” you can also contribute up to 25% of your earnings, with a total cap of $69,000.
- Tax-deductible contributions lower your taxable income, or choose the Roth option for tax-free withdrawals in retirement.
Why you’ll love it:
✔ Biggest contribution limits—perfect if you’re making serious profits.
✔ You control how much to save each year.
✔ Offers both pre-tax (Traditional) and after-tax (Roth) options.
What to consider:
❌ If your plan balance exceeds $250,000, you’ll have to file additional IRS paperwork.
❌ More setup and admin work than an IRA or SEP-IRA.
If you want maximum tax advantages and the ability to save aggressively, a Solo 401(k) is hard to beat. Not sure how to get started? That’s what Austin accounting firms like Insogna CPA are here for.
Which Plan Makes the Most Sense for You?
Still torn? Here’s a quick cheat sheet:
Your Situation |
Best Plan |
Just starting out, want something simple |
Traditional or Roth IRA |
Growing business, need flexibility |
SEP-IRA |
High profits, want to save aggressively |
Solo 401(k) |
Have employees and want to offer benefits |
Traditional 401(k) (not covered in this article) |
The bottom line? There’s no one-size-fits-all retirement plan, but there is one that fits you. A quick consultation with an Austin small business accountant can help you choose the smartest path forward.
Let’s Talk About Your Future
Your business is thriving now, but what about 20 or 30 years from today? Choosing the right retirement plan today means securing the financial freedom to live life on your own terms later.
At Insogna CPA, we help eCommerce sellers like you navigate tax strategies, maximize retirement savings, and build real wealth without the guesswork. Whether you’re searching for an Austin tax accountant, a small business CPA in Austin, or an expert tax advisor in Austin, we’re ready to help.
Let’s build wealth while you grow your business. Contact Insogna CPA today.