Business CPA

How Startup Founders Can Save Thousands with Smart Tax Planning

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Let’s Be Real: Taxes Probably Weren’t in Your Startup Pitch Deck

You’re hustling to grow your business, land funding, and build something amazing. But tax planning? Yeah, that probably wasn’t on your radar.

Here’s the problem: Ignoring taxes can cost you thousands. And the worst part? You don’t even have to be doing anything wrong to overpay, you just need to know what deductions, credits, and strategies you’re missing.

At Insogna CPA, a trusted Austin, Texas CPA firm, we specialize in helping startup founders keep more of their money by using smart, legal tax strategies. So, let’s talk about how to stop overpaying and start saving.

3 Tax Mistakes That Are Costing You Money

Mistake #1: Not Tracking Expenses Properly
Swiping your personal card for business expenses? Mixing personal and business finances is a tax deduction nightmare and an IRS red flag waiting to happen.

Fix It: Open a business bank account and credit card ASAP. Use tools like QuickBooks or Xero to track your expenses automatically.

Mistake #2: Missing R&D Tax Credits
 You don’t have to be running a Google-level research lab to claim R&D credits. If you’re developing software, designing new products, or improving processes, you could be eligible for up to $500K in payroll tax credits.

Fix It: If your startup is spending money on engineering, software development, or even cloud computing, you might be able to lower your tax bill or get cash back.

Mistake #3: Sticking with an LLC for Too Long
 Running your startup as an LLC forever might be a mistake. As soon as you hit $50K+ in profit, an S-Corp election can cut your self-employment taxes in half.

Fix It: Talk to a CPA in Austin, Texas (like us!) to figure out if switching to an S-Corp is the right move.

What Deductions Are You Actually Allowed to Take?

If you’re not writing off everything you can, you’re basically giving the IRS a donation—and let’s be real, they don’t need it.

Startup Costs You Can Deduct:

  • Legal & filing fees for setting up an LLC, S-Corp, or C-Corp
  • Website, branding, and marketing expenses
  • Software subscriptions (yes, your Slack, QuickBooks, and Zoom are deductible!)
  • Business travel, networking events, and conferences
  • Hiring a CPA, lawyer, or business consultant (that’s right—our fees are deductible!)

Pro Tip: The IRS lets you deduct up to $5,000 in startup costs in your first year. If you’re not tracking these expenses, you’re overpaying.

When Should You Switch from an LLC to an S-Corp?

Here’s a quick test:

  • Your startup is making over $50K in profit
  • You’re paying way too much in self-employment taxes
  • You’d rather pay yourself a salary + take distributions (and save money)

If that sounds like you, it’s time to talk about an S-Corp election.

Why?

  • LLC owners pay self-employment tax (15.3%) on 100% of profits.
  • S-Corp owners only pay self-employment tax on their salarynot on their full profits.

Example:
 Let’s say your startup makes $100K in profit:

  • As an LLC, you’d pay $15,300 in self-employment tax.
  • As an S-Corp, if you pay yourself a $50K salary, you only pay self-employment tax on that salary—cutting your tax bill significantly.

How Insogna CPA Helps:

  • Analyze whether an S-Corp election makes sense for your startup
  • Help you set a “reasonable salary” to stay IRS-compliant
  • Set up payroll so everything runs smoothly

Not sure if it’s time to switch? Let’s review your numbers—schedule a consultation today.

Final Thoughts: Keep More of What You Earn

Smart tax planning isn’t about loopholes or sketchy strategies—it’s about making sure you’re not overpaying...

At Insogna CPA, a top Austin tax accountant for startups, we help founders:

  • Claim R&D tax credits to reduce payroll taxes
  • Deduct startup costs properly to lower tax liability
  • Determine the right business structure (LLC vs. S-Corp)

Let’s optimize your tax strategy before it’s too late. Book a tax planning session with Insogna CPA today!

 

Tax Savings for Startups: How to Claim R&D Tax Credits and Startup Deductions

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Are You Leaving Money on the Table? Let’s Fix That.

You’ve put in the late nights, built something from the ground up, and now you’re focused on scaling your startup. But let’s be real. Taxes probably weren’t on your list of “fun things to think about.”

And that’s where a lot of founders slip up.

Did you know you could be sitting on thousands of dollars in tax credits and deductions without even realizing it?

At Insogna CPA, a trusted Austin, Texas CPA firm, we help startups and small businesses legally minimize their tax burden and unlock hidden savings. From R&D tax credits to startup deductions, we make sure you’re not paying more than you actually owe.

If you’re not sure whether you qualify for tax savings, you probably do. Let’s break it down.

Why Most Startups Overpay in Taxes (And How to Avoid It)

The tax code is designed to help startups but only if you know where to look. Here’s why so many founders overpay or miss out on free money:

  • They assume R&D tax credits are only for billion-dollar companies.
  • They don’t track deductible startup expenses properly.
  • They rely on generic tax software that misses key credits.
  • They don’t work with a CPA who actually understands startup tax strategy.

If any of that sounds like you, you’re not alone. But it’s time to fix it.

1. Claim the R&D Tax Credit (Even If You’re Pre-Revenue!)

Think R&D tax credits are just for tech giants? Nope. If your startup is working on new technology, developing software, or improving products or processes, you probably qualify.

What Expenses Qualify for R&D Credits?

  • Employee wages for engineers, developers, or technical staff
  • Software development (custom apps, SaaS, automation tools)
  • Prototyping & product testing
  • Cloud computing costs for AI and software builds
  • Patent-related legal fees

Pro Tip: Even if you’re pre-revenue, you might be able to offset up to $500,000 in payroll taxes using R&D credits. That’s real money you can reinvest into growth.

How Insogna CPA Helps:

  • Identify every qualifying R&D expense
  • Maximize your tax credit calculation
  • Ensure IRS compliance so you don’t trigger an audit

Not sure if you qualify? Let’s find out. Schedule a consultation today!

2. Deduct Your Startup Costs (Before You Forget About Them!)

The IRS allows startups to deduct up to $5,000 in startup costs in their first year and if you spent more, you can amortize the rest over time.

What Counts as a Deductible Startup Expense?

  • Legal & filing fees for forming an LLC or corporation
  • Market research & competitor analysis
  • Branding, website development & software tools
  • Business software & SaaS subscriptions
  • Hiring consultants, accountants, or business advisors

Pro Tip: If your startup isn’t profitable yet, proper deductions can reduce your future tax liability when you do start making money.

How Insogna CPA Helps:

  • Ensure every eligible expense is deducted
  • Structure deductions for maximum future tax savings
  • File startup tax incentives properly, avoiding IRS red flags

Not tracking the right expenses? Let’s fix that. Book a call today.

3. Set Up a Tax Plan That Saves You Money Long-Term

Most startups are in survival mode during year one, but setting up a smart tax strategy early can save you thousands in the long run.

Top Tax-Saving Moves for Startups:

  • Consider an S-Corp election if profits exceed $50K (this can slash self-employment taxes)
  • Use tax-advantaged retirement accounts to reduce taxable income
  • Leverage depreciation & Section 179 deductions for business assets
  • Plan ahead for multi-state tax compliance if you’re hiring remote employees

How Insogna CPA Helps:

  • Guide you on LLC vs. S-Corp vs. C-Corp tax implications
  • Optimize payroll tax strategies for founders & employees
  • Create a year-round tax plan that scales with your startup

Taxes shouldn’t hold your startup back. Book a strategy session today!

Final Thoughts: Keep More of Your Hard-Earned Money

If you’re a startup founder and you’re not leveraging R&D tax credits, startup deductions, and proactive tax planning, you’re giving away money that could be fueling your growth...

At Insogna CPA, a leading Austin tax accountant for startups, we help founders:

  • Claim R&D credits for product development & software engineering
  • Deduct startup costs properly to lower tax liability
  • Structure their business to maximize tax savings

Don’t leave money on the table—book a tax planning consultation with Insogna CPA today!

 

What Every Woman Entrepreneur Needs to Know About Business Entity Structures

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Summary of What This Blog Covers:

  • Understand how your business entity structure directly impacts your taxes, liability, and long-term financial goals.
    This blog explains why the structure you started with may no longer serve you and how reevaluating it can unlock tax savings and better protect your assets as you grow.
  • Explore the differences between sole proprietorships, LLCs, PLLCs, and S Corporations—what they offer, when they work, and when they don’t.
    Learn the benefits, risks, and compliance responsibilities of each structure so you can make informed decisions with the guidance of a licensed CPA.
  • Discover how the right structure can reduce your tax burden and align with your growth goals.
    From self-employment tax savings with an S Corp to liability protection through an LLC, this guide shows how the right setup supports your business strategy.
  • Learn why revisiting your structure is part of being a strategic, future-focused business owner.
    Whether you’re scaling, bringing on contractors, or building toward long-term wealth, this blog encourages women to regularly reassess their entity with the help of a trusted tax advisor in Austin.

As a woman business owner, you’ve already overcome one of the hardest parts: getting started. You’ve put your idea into action, navigated uncertainty, built momentum, and found your voice in a space you carved out for yourself.

But now that you’re here (whether that means consistent revenue, a growing team, or your first six-figure year) it’s time to ask a deeper, more strategic question:

Is your current business structure helping you grow, or is it quietly holding you back?

The legal structure of your business determines far more than paperwork. It directly affects your taxes, your liability, your ability to access funding, and even the long-term value of the business you’re building. And yet, it’s one of the most overlooked decisions among growing entrepreneurs, especially women, who often choose ease and affordability in the beginning without fully realizing the trade-offs.

At Insogna CPA, we specialize in supporting growth-minded women entrepreneurs from service-based consultants and creatives to licensed professionals and multi-entity founders. We help you not only understand your options but choose the one that aligns with your goals, your risk tolerance, and your vision for the future.

Let’s walk through the most common business entity structures and how to determine if yours is still the best fit.

1. Sole Proprietorship: Simple to Start, Risky to Scale

Most business owners begin here, especially those who turn a freelance project or passion into a full-time endeavor. A sole proprietorship is the default structure for anyone operating a business without formally registering it.

Why It Works (at the Start):

  • No setup fees or registration required
  • Easy to manage and file taxes—income flows through your personal return (Schedule C)
  • Total control over decisions and business management

Why It Might Be Holding You Back:

  • Unlimited personal liability. If your business faces legal action or debt, your personal assets (your home, savings, or investments) can be used to satisfy those obligations.
  • Higher taxes. You pay self-employment tax (15.3%) on all business profits, in addition to income tax.
  • Limited business credibility. Banks, vendors, and even clients may take sole proprietorships less seriously, making it harder to access credit or high-level opportunities.

When to Consider Switching:

  • You’re making more than $50,000 in annual profit
  • You’re planning to hire contractors or employees
  • You want separation between your personal and business finances
  • You’re ready to grow but feel like your structure is still stuck in startup mode

Many women remain sole proprietors longer than they should, not realizing they’re exposing themselves to unnecessary tax burdens and personal risk. A tax advisor in Austin or your local area can help you assess whether it’s time to level up.

2. LLC (Limited Liability Company): Protection with Flexibility

An LLC is one of the most popular and versatile structures for small business owners, especially women who are looking to protect their assets, reduce tax liability, and maintain control of their operations.

Key Benefits:

  • Limited liability protection. Your personal finances are legally separate from your business liabilities.
  • Tax flexibility. LLCs can be taxed as sole proprietorships, partnerships, or elect to be taxed as an S Corporation.
  • Professional credibility. Forming an LLC signals to clients and partners that you take your business seriously.

Important Considerations:

  • Each state has its own filing fees, annual report requirements, and franchise tax
  • While LLCs require more structure than a sole proprietorship, they’re still significantly more manageable than full corporations.
  • You must maintain separate bank accounts and formal accounting processes to preserve liability protection.

Ideal For:

  • Coaches, consultants, freelancers, and creatives
  • Women entrepreneurs with consistent revenue looking for legal protection and tax flexibility
  • Anyone wanting to formalize their business for access to funding, business credit, or larger clients

Working with a small business CPA in Austin can help you structure your LLC for maximum efficiency through advising on ownership shares, tax elections, and long-term planning.

3. PLLC (Professional Limited Liability Company): Designed for Licensed Professionals

If you’re a licensed professional such as a therapist, attorney, physician, architect, or CPA, your state may require that you form a PLLC (Professional Limited Liability Company) instead of a standard LLC.

What Makes a PLLC Different:

  • Like an LLC, it offers limited liability protection, but with additional regulatory oversight by your professional licensing board.
  • A PLLC does not protect against malpractice. you’ll still need appropriate professional liability insurance..
  • You can form a group PLLC with other licensed professionals in your field.

Required For:

  • Medical professionals
  • Lawyers and legal consultants
  • Engineers and architects
  • Licensed financial advisors or tax professionals

Understanding the nuances of PLLC formation, especially across states, is something we regularly help our clients navigate at Insogna CPA. Particularly those seeking a licensed CPA in Austin, Texas with experience in professional service firms.

4. S Corporation (S Corp): The Tax-Efficient Power Move

An S Corporation is not a separate legal entity. It’s a tax classification that can be elected by LLCs or corporations once certain requirements are met. It can be an excellent option for women entrepreneurs generating $50,000+ in annual profit who want to reduce self-employment taxes and create more sustainable cash flow.

Key Tax Benefits:

  • You pay self-employment tax only on your salary, not on total business profits.
  • Remaining profits can be distributed as dividends, which are not subject to payroll taxes.
  • You retain limited liability protection while enhancing take-home income.

What You Need to Manage:

  • You must pay yourself a reasonable salary and run payroll, even if you’re the only employee.
  • You’ll have to file separate business tax returns and payroll tax forms (Form 1120-S and Form 941, among others).
  • S Corps require corporate formalities, such as board resolutions, meeting notes, and shareholder records.

When It’s the Right Fit:

  • You’re generating reliable income and want to lower your self-employment tax burden
  • You’re expanding operations, hiring employees, or investing in larger infrastructure
  • You’re thinking about bringing on investors or co-owners

An experienced Austin tax accountant can model the potential tax savings of electing S Corp status, ensuring it aligns with your income level, growth plans, and admin capacity.

5. Why Entity Structure Impacts More Than Just Your Taxes

While many business owners think of their structure as a legal or tax detail, the truth is: it’s a foundational part of your financial identity.

The structure you choose influences:

  • How much tax you pay and how you’re taxed
  • Whether you qualify for certain deductions or tax elections
  • Whether your personal assets are protected in a lawsuit
  • How investors and banks perceive your business
  • Your ability to plan for succession or sale in the future

Choosing the right structure is also essential for building out your team, opening business credit lines, and filing accurate 1099 NEC forms, W9 forms, and other tax-related documentation.

At Insogna CPA, we don’t just file your returns. We offer comprehensive tax services near you that support you from entity setup through every phase of growth.

Your Structure Should Match the Season You’re In

Here’s what we tell our clients all the time: just because something worked when you started doesn’t mean it’s still right today.

If your income has increased, if your risk has grown, or if your goals have changed, it’s time to revisit your business entity with the support of a knowledgeable, proactive advisor.

As a woman entrepreneur, your structure should do more than meet basic compliance. It should:

  • Reflect your success
  • Support your growth
  • Protect your personal finances
  • Create opportunities for long-term wealth building

If your current accountant isn’t having this conversation with you, or if you’ve never taken a close look at your structure, it’s time.

Let’s Build a Foundation That Supports the Future You’re Creating

At Insogna CPA, we serve as a true financial partner to women entrepreneurs. Whether you’re shifting from a sole proprietorship to an LLC, considering an S Corp election, or navigating the unique requirements of a PLLC, we’ll guide you with clarity and care.

We offer:

  • Entity selection and transition support
  • Tax strategy consulting for LLCs and S Corps
  • Ongoing compliance and tax preparation services
  • Expert support from a certified public accountant near you
  • Personalized planning that puts your goals at the center

Don’t leave your structure or your tax savings to chance.

Schedule a consultation with Insogna CPA today. Let’s make sure your business entity protects what you’ve built and positions you to keep more of what you earn...

10 Ways Entrepreneurs Overpay on Taxes (And How to Fix It)

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Summary of What This Blog Covers:

  • Uncovers the Most Common Tax Mistakes Entrepreneurs Make
    This blog reveals ten common ways business owners and self-employed professionals overpay on taxes from missing deductions and mixing personal expenses to overlooking asset depreciation and underutilizing retirement accounts.

  • Explains Practical, IRS-Compliant Fixes for Each Mistake
    Entrepreneurs learn how to correct these tax errors with actionable solutions like switching to an S-Corp, implementing accounting tools like FreshBooks and WaveApp, or leveraging deductions for insurance, travel, and home office use.

  • Highlights the Value of Working with a Strategic CPA
    The blog emphasizes the critical role of a certified public accountant in delivering proactive tax planning, entity structuring, year-round support, and multi-state compliance that DIY software and generic tax tools simply can’t provide.

  • Details the Essential Tax Forms Handled by Insogna CPA
    From Form 1040 and 1065 to 1120-S, 1099-NEC, W-9s, and FBAR filings, readers get a snapshot of the key forms Insogna CPA manages for business owners. Helping them avoid errors, maximize savings, and stay fully compliant with IRS regulations.

Let’s be honest: entrepreneurs hustle. You’re leading meetings, hiring talent, chasing leads, and building something that didn’t exist before. But one of the biggest mistakes we see at Insogna CPA, a leading Austin, Texas CPA firm, is this:

You’re leaving money on the table. A lot of it.

Not because you’re careless. But because the U.S. tax system isn’t exactly user-friendly and generic tax software isn’t built for business owners with real operations, vendors, remote teams, and multiple income streams.

So whether you’re a seasoned CEO or a solopreneur scaling fast, here are 10 common ways entrepreneurs overpay on taxes and how to fix them before the IRS quietly thanks you for the donation.

1. Not Claiming the Home Office Deduction (Even When You Qualify)

If you run your business out of a home office but don’t deduct it, you’re overpaying. Plain and simple.

Why Business Owners Skip It:

  • Fear of an audit (myth)

  • Confusion over what’s deductible

  • Software doesn’t prompt them clearly

What You Can Deduct:

  • Rent or mortgage interest (pro-rated)

  • Internet and utilities

  • Repairs to your home office space

  • Cleaning services or home insurance (portion)

How to Fix It:

  • Use the simplified IRS method (based on square footage) or the actual expenses method

  • Keep documentation (photos, floor plans, receipts)

  • Work with a certified public accountant near you who knows how to claim this confidently without triggering red flags

A seasoned Austin, TX accountant can ensure you maximize this deduction legally, especially if you’re now permanently working from home.

2. Failing to Track Every Business Expense (Yes, Even the Small Stuff)

You’d be surprised how quickly the small stuff adds up—$15 lunches, $29 software subscriptions, $6 in parking. If it’s for the business, it’s deductible.

Why This Gets Missed:

  • Lack of accounting tools

  • Using personal accounts for business expenses

  • Relying on memory or last-minute spreadsheets

The Fix:

  • Use accounting software like FreshBooks, ZohoBooks, or WaveApp

  • Maintain a dedicated business credit card or bank account

  • Categorize expenses monthly, not just at year-end

Working with a small business CPA Austin entrepreneurs trust can help you keep things clean, accurate, and audit-ready.

3. Mixing Business and Personal Spending

You’re grabbing office supplies from Target, but you also pick up toothpaste. Or you use your personal card for a business dinner.

Why This Matters:

  • You risk losing deductions if you can’t prove they were business-related

  • Blurred lines = audit risk = stress

  • It weakens your liability protection if you’re an LLC

The Fix:

  • Set up separate financial accounts from day one

  • Don’t mix receipts

  • Reconcile monthly with the help of your CPA accountant near you

A taxation accountant can also go back and help you clean up past years because better late than never.

4. Ignoring Depreciation and Section 179 Deductions

You buy a laptop, camera, or equipment but instead of deducting it, it just… disappears from your books.

Depreciation Basics:

  • Larger items should be depreciated over time

  • But with Section 179, you can deduct the full cost in year one (if used more than 50% for business)

What You Might Miss:

  • Business vehicle write-offs

  • Office furniture or equipment

  • Technology upgrades

  • Leasehold improvements

A CPA in Austin, Texas will run a depreciation schedule for your business and help you choose the best timing for deductions especially if you’ve got a big year coming.

5. Overpaying in Self-Employment Taxes

Sole proprietors and single-member LLCs pay the full 15.3% self-employment tax (Social Security and Medicare) on every dollar of profit.

The Fix:

  • Convert to an S-Corp and file Form 2553

  • Pay yourself a reasonable W-2 salary (subject to payroll taxes)

  • Take remaining income as distributions (not subject to SE tax)

This strategy can easily save $5,000 to $15,000 per year for profitable businesses and your Austin accounting firm can run the numbers to prove it.

6. Skipping Out on Retirement Contributions

Here’s a tax win with future-you written all over it.

Tax-Saving Retirement Options:

  • Solo 401(k) – for solopreneurs and side hustlers

  • SEP IRA – ideal for those with variable income

  • SIMPLE IRA – a fit for small teams

Why It Matters:

  • Contributions are tax-deductible

  • It builds retirement wealth tax-deferred

  • Reduces your adjusted gross income

With the guidance of a CPA certified public accountant, you can structure contributions to maximize both tax savings and long-term wealth.

7. Using the Wrong Business Entity

Still a sole proprietor even though you’re pulling six figures in profit? You’re probably overpaying.

Entities to Consider:

  • LLC – Easy to form but taxed like a sole proprietor unless elected otherwise

  • S-Corp – Ideal for active business owners with steady profits

  • C-Corp – Best for businesses planning to raise capital or offer equity

Fix It With:

  • An annual review of your entity structure

  • Filing the appropriate IRS forms (like Form 1120-S)

  • Advice from a chartered professional accountant who knows which structure suits your growth plans

8. Forgetting to Deduct Business Travel

Flights to conferences. Hotel stays. Rental cars. Even meals on the road. If you’re traveling for work, it’s likely deductible.

What to Track:

  • Airfare, baggage fees, and transportation

  • Hotel bills and lodging taxes

  • Meal receipts (50% typically deductible)

  • Mileage if you’re driving

Too many business owners fail to track this properly or don’t deduct it at all.

Work with your tax advisor near you to create a system, and you’ll stop leaving money on the tarmac.

9. Overlooking Insurance Deductions

You’re paying for general liability insurance, cyber coverage, and maybe health insurance too. Are you deducting them all?

What You Can Deduct:

  • Health insurance premiums (for self-employed)

  • Liability, errors & omissions (E&O), and malpractice coverage

  • Business interruption insurance

  • Cybersecurity or commercial vehicle insurance

How to Fix It:

  • Gather your annual policy summaries

  • Classify them properly in your accounting software

  • Have your tax professional near you verify deductible eligibility

Your Austin tax accountant will make sure you’re not overlooking what could be thousands in annual deductions.

10. Filing Without Expert Guidance

This one’s the big one.

If you’re relying solely on DIY tax software, you might be saving money on a subscription—but costing yourself real cash in missed deductions, compliance mistakes, or worse… an audit.

The Fix:

  • Get help from an Austin accounting service that works with business owners

  • Partner with a tax consultant near you who offers year-round planning

  • Avoid the April rush with quarterly reviews and proactive tax moves

A CPA firm in Austin, Texas does more than file. We help business owners thrive with insight, strategy, and real support.

Bonus: The Tax Forms We File for You (So You Don’t Have To)

  • Form 1040 + Schedule C – For sole proprietors

  • Form 1065 – For partnerships

  • Form 1120-S – For S Corporations

  • Form 2553 – To elect S-Corp status

  • Form 1099 NEC / 1099-K – For contractors and platforms

  • Form W-9 – For vendor setup

  • Form 941 / 940 – For payroll tax compliance

  • Form 1040-ES – Estimated taxes

  • FBAR filing – For international accounts over $10,000

Your CPA office near you will ensure these are filed correctly, on time, and in full compliance with both federal and state tax authorities.

Let’s Stop Overpaying the IRS Together

You work hard. Your business is growing. And there’s no reason your tax strategy shouldn’t be growing with it.

At Insogna CPA, we help entrepreneurs build strategies that align with their business goals, minimize their tax liability, and create sustainable wealth.

Whether you’re running a solo operation or scaling fast with a team, our Austin CPA firm is here to guide you through every season of your business.

Book a consultation today and let’s make your taxes work as hard as you do...

7 Reasons Business Owners Need a CPA Instead of DIY Tax Software

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Summary of What This Blog Covers:

  • Compares DIY Tax Software with Strategic CPA Support for Business Owners
    This blog explores why tax software may fall short for business owners with complex tax needs, and how working with a proactive CPA can uncover bigger savings, reduce audit risk, and offer a custom strategy that scales with your business.

  • Highlights the Strategic Advantages of Working with a CPA Year-Round
    From S-Corp elections to multi-state franchise tax filings, the blog explains how certified public accountants offer guidance beyond April, providing quarterly planning, real-time advice, and compliance support for businesses at any stage of growth.

  • Outlines Critical Areas Where Software Misses and a CPA Delivers
    Readers will learn how CPAs go beyond basic deductions, offering insights on cost segregation, proper expense classification, tax-smart compensation, and guidance on IRS forms like 1099s, 1065s, 1120-S, FBAR, and more.

  • Emphasizes the Role of a CPA in Business Growth and Compliance
    The blog details how Insogna CPA helps entrepreneurs navigate expansions, real estate investments, remote teams, and evolving tax rules; making them a reliable tax partner for serious business owners seeking long-term savings and peace of mind.

You’ve got your business humming along. Maybe it’s a lean, bootstrapped side hustle that’s now your full-time gig, or you’re scaling fast, bringing on a team, and juggling vendors, platforms, and sales tax across multiple states.

And then tax season hits.

Suddenly, that “cheap and easy” DIY tax software you downloaded last year starts throwing around terms like Schedule C, Form 1065, 1099-NEC, and depreciation like you’re supposed to know exactly what to do.

Sound familiar?

At Insogna CPA, one of the most trusted Austin, Texas CPA firms, we’ve seen this movie before. Business owners come to us after a costly DIY detour: penalties, missed deductions, IRS notices, or just that lingering feeling that they’re not doing this quite right.

Here’s the truth: DIY software might help you file. But it can’t help you plan. And the difference? It’s often thousands of dollars.

Let’s talk about why hiring a CPA, one that actually gets how business owners operate, is one of the smartest decisions you can make.

1. Real Tax Strategy vs. Cookie-Cutter Prompts

TurboTax Free or TaxAct might help you plug in numbers, but they won’t suggest a business structure change, walk you through a self-employment tax strategy, or help you time that big purchase before year-end for a deduction.

What Software Can’t Do:

  • Evaluate whether switching from LLC to S Corporation could save you $10K+ per year

  • Analyze how your compensation (W-2 vs. draw vs. dividend) affects your tax bracket

  • Recommend when to invest in retirement plans, vehicles, or equipment for Section 179 deductions

A certified public accountant (or better yet, a strategic CPA in Austin, Texas) builds a plan based on your goals, not just IRS checkboxes.

2. Audit Risk? Minimized. Errors? Caught. Peace of Mind? Restored.

DIY tax platforms don’t catch nuance. One incorrect category, one missing 1099-K, and suddenly you’re the star of your own IRS audit story.

Why It Matters:

  • Audit flags can be triggered by misreported income, large deductions, or inconsistent filings

  • DIY software isn’t liable if you mess up. It’s on you.

  • Tax notices and audits cost more than just time. They drain resources and create anxiety.

What We Do:

  • We review returns for red flags

  • We track tax law changes state-by-state

  • Our enrolled agents represent you if the IRS ever comes knocking

Ever Googled “tax pro near me who handles audits” in a panic? Let’s make sure you never have to.

3. Maximize Deductions Not Just the Obvious Ones

DIY tax software is built to surface the basics: office supplies, internet, mileage. But you didn’t launch your business to settle for basic.

Deductions Most Business Owners Miss:

  • Cost segregation for real estate depreciation

  • Deducting software tools like ZohoBooks, WaveApp, and FreshBooks

  • Tax-smart treatment of home office expenses

  • Write-offs for startup costs and business coaching

  • Employer contributions to retirement plans and health reimbursement arrangements

A taxation accountant looks beyond standard deductions to help you capture every dollar possible. It’s why our clients don’t settle for TurboTax Free File or whatever “free” platform popped up in their social media feed.

4. Year-Round Guidance Beats April Panic Every Time

Tax software is reactive. A CPA firm is proactive.

Here’s the Difference:

  • Software is there for you in April. That’s it.

  • A CPA provides guidance every quarter (or every month) so there are no surprises

  • We help you plan for estimated tax payments, hiring, expansion, and new revenue streams

If you’re running multiple entities, planning a real estate investment, or navigating business in multiple states, software simply won’t keep up.

And yes, we’ve had clients who used TaxFreeUSA, then called us in March with a tax bombshell. Don’t be that person.

5. Business Structure Can Save You Thousands If It’s Done Right

Stuck as a sole proprietor? Still operating as an LLC when your net profits are climbing past six figures? That’s a tax strategy problem waiting to happen.

What You Need to Know:

  • Switching to an S-Corp (using Form 2553) could reduce your self-employment tax dramatically

  • A C-Corp may be appropriate for raising capital, but it comes with double taxation risks

  • Sole proprietors miss out on key planning opportunities and retirement contributions

What We Do:

  • Review your current entity and recommend changes

  • Handle S-Corp election, filings, and Form 1120-S compliance

  • Help you create a compensation strategy that balances IRS compliance with tax savings

We’ve seen businesses save $8,000–$15,000 per year by switching entities. Did H&R Block near you or TurboTax Online tell you that? Nope. But a small business CPA in Austin will.

6. Handle Multi-State and Franchise Taxes the Right Way

The digital economy has no borders but the tax system? Still very state-specific.

What Business Owners Miss:

  • Sales tax requirements for digital goods and drop shipping

  • Franchise tax in Texas, California, and beyond

  • Nexus in multiple states from remote teams or inventory storage

  • Proper filing of Form 941 / 940 for payroll in different states

What We Do:

  • Keep track of where you owe taxes and when

  • Register your business in the right states

  • File your Franchise Tax Report and state sales tax returns

  • Make sure your business isn’t overpaying or underreporting

Operating in multiple states? Let a CPA near you with real multi-state tax experience guide you through it.

7. A CPA Grows with Your Business, Software Can’t

Let’s be real. You didn’t start your business to stay small.

Maybe you’re hiring. Expanding. Buying equipment. Acquiring a competitor. Selling real estate. Starting a second brand.

What Your CPA Does:

  • Guides on Section 179 write-offs for vehicles and equipment

  • Structures equity compensation and buy-sell agreements

  • Advises on 1031 exchanges, real estate planning, or even FBAR filing for foreign holdings

Your CPA evolves as your business does. DIY software just… updates its templates.

Our team at Insogna CPA includes certified CPAs, chartered public accountants, certified general accountants, and Austin, TX accountants who are ready to grow with you no matter how fast your business moves.

Bonus: The Tax Forms We File So You Don’t Have To

Here’s what we’re filing for clients every day:

  • Form 1040 + Schedule C – For sole proprietors

  • Form 1065 – For partnerships

  • Form 1120-S – For S Corporations

  • Form 2553 – To elect S-Corp status

  • Form 1099 NEC / 1099K – For contractor and platform reporting

  • Form W-9 – Contractor info collection

  • Form 941 / 940 – Payroll tax filing

  • Form 1040-ES – Estimated tax payments

  • FBAR filing – For international accounts over $10,000

Whether you’re a real estate investor, e-commerce seller, or digital agency owner, we ensure nothing slips through the cracks.

Why Business Owners Trust Insogna CPA Over Tax Software

We’re not here to just fill out forms. We’re your go-to Austin tax accountant, your sounding board for smart decisions, and your line of defense against preventable mistakes.

What You Get:

  • A real person (or team of them), available year-round

  • Strategies tailored to your business and industry

  • Access to expert services accounting, multi-state compliance, and retirement planning

  • Software integrations (we work with WaveApp, ZohoBooks, QuickBooks, FreshBooks, and more)

Whether you searched for a CPA office, a tax advisor near you, or you just realized that TurboTax Free is too basic for your business, we’re here to help.

Let’s Build a Tax Strategy That Works for You

DIY tax tools like TurboTax Online, TaxAct, or Jackson Hewitt near you might work for someone with one W-2 and no business income. But when you’re growing a company, you need more than software, you need strategy.

At Insogna CPA, we help you:

  • Avoid tax penalties

  • Maximize every legal deduction

  • Stay compliant across states and tax years

  • Build a strategy that grows as you grow

Ready to trade the stress of DIY for real clarity and savings?

Contact Insogna CPA today to schedule your tax strategy session. Let’s build something great without overpaying the IRS to do it...

10 Ways to Reduce Your Tax Bill (Legally!) as a High-Income Earner

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You’ve worked hard to build your income so why let the IRS take more than its fair share? If you’re a high earner, chances are you’re paying way more in taxes than you need to. The secret? Tax strategy.

At Insogna CPA, a leading Austin, Texas CPA firm, we help high-income professionals and business owners maximize deductions, minimize tax liability, and keep more of what they earn without raising any red flags with the IRS.

Here are 10 legit ways to start slashing your tax bill today.

1. Max Out Your 401(k) and HSA Contributions (Because Free Money > Taxes)

Want an instant tax break? Contribute the max to your 401(k) and HSA before year-end.

 ✔ 401(k) Limit (2024): $23,000 ($30,500 if you’re 50+).
 ✔ HSA Limit (2024): $4,150 (individual) / $8,300 (family).

Why It Works: Contributions reduce your taxable income, grow tax-free, and in the case of an HSA, let you withdraw tax-free for medical expenses. It’s like a triple tax win!

2. Use a Backdoor Roth IRA to Beat Income Limits

Earn too much for a Roth IRA? The Backdoor Roth IRA is your loophole.

 ✔ Contribute to a traditional IRA (nondeductible).
 ✔ Convert it to a Roth IRA (watch out for conversion taxes).

Why It Works: Your money grows tax-free forever, and no required minimum distributions (RMDs) mean more control over your retirement funds.

3. Stock Options? Plan Your Moves Strategically

If you have stock options or RSUs, cashing out without a plan could cost you thousands in taxes.

 ✔ Incentive Stock Options (ISOs): Hold for at least one year after exercising to qualify for long-term capital gains rates.
 ✔ Restricted Stock Units (RSUs): Consider an 83(b) election to pay taxes upfront and lock in lower rates.

Why It Works: Strategic timing on stock sales shifts your tax burden from high ordinary income rates to lower capital gains rates.

4. Invest in Oil & Gas (Yes, Really.)

Oil & gas investments come with serious tax perks.

 ✔ Deduct up to 80% of your investment in the first year through Intangible Drilling Costs (IDCs).
 ✔ Claim a 15% depletion allowance on income generated from these investments.

Why It Works: These deductions can offset W-2 and other active income, meaning less money goes to the IRS and more stays in your pocket.

5. Use Conservation Easements to Reduce Taxable Income

Want to help preserve land and lower your tax bill? A conservation easement lets you donate land rights in exchange for major deductions.

 ✔ Deduct up to 50% of your AGI in the year of donation.
 ✔ Carry forward unused deductions for up to 15 years.

Why It Works: If you have capital gains, this strategy helps offset them legally while supporting conservation efforts.

6. Invest in Dividend-Yielding Stocks for Lower Taxes

Not all investment income is taxed equally and smart investors know how to play the game.

 ✔ Qualified dividends get taxed at 0%, 15%, or 20%—way lower than ordinary income tax rates.
 ✔ Reinvest dividends into tax-advantaged accounts to shield them from taxes.

Why It Works: Choosing qualified dividends over ordinary investment income means more money stays in your portfolio, not Uncle Sam’s.

7. Give to Charity the Smart Way (and Lower Your Tax Bill)

Giving back feels great and it can also slash your taxable income.

 ✔ Donor-Advised Funds (DAFs): Donate a lump sum today, get the deduction now, and distribute the funds over time.
 ✔ Qualified Charitable Distributions (QCDs): If you’re 70½+, donate directly from your IRA to avoid taxes on required minimum distributions (RMDs).

Why It Works: Bunching charitable donations in high-income years can maximize deductions when you need them most.

8. Optimize Your Real Estate Strategy for Tax Savings

If you own rental properties, you’re sitting on a tax-saving goldmine. You just need the right strategy.

 ✔ Depreciation Deductions: Write off the cost of your property over time to reduce taxable income.
 ✔ Cost Segregation Studies: Accelerate depreciation for bigger tax deductions upfront.
 ✔ 1031 Exchange: Sell an investment property and defer capital gains taxes by reinvesting in another property.

Why It Works: Real estate tax strategies can turn taxable income into tax-free cash flow while building long-term wealth.

9. Protect Your Wealth with Smart Estate Planning

High-net-worth individuals need a game plan for passing down wealth without getting hit with estate taxes.

 ✔ Gift up to $18,000 per year, per recipient tax-free.
 ✔ Use a Spousal Lifetime Access Trust (SLAT) to remove assets from your taxable estate.
 ✔ Grantor Retained Annuity Trusts (GRATs) pass wealth efficiently without triggering hefty taxes.

Why It Works: Estate planning keeps your wealth in your family and out of the IRS’s hands.

10. Work with a Proactive CPA Who Gets High-Income Tax Strategy

Here’s the deal: generic tax advice won’t cut it. If you’re a high-income earner, you need customized, proactive strategies that legally minimize your tax burden.

What a CPA Can Do for You:
 ✔ Personalized tax planning to match your income and investments.
 ✔ Proactive moves to lower your tax bill before year-end.
 ✔ Audit-proof deductions so you stay compliant while saving big.

Final Thoughts: Keep More of What You Earn

The reason high-net-worth individuals don’t overpay in taxes? They have a strategy.

At Insogna CPA, a trusted Austin accounting firm, we specialize in helping high-income earners keep more of their wealth through smart, legal tax planning.

📞 Want to start saving thousands in taxes? Schedule a call with Insogna CPA today and take control of your financial future...