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How to Maximize Tax Deductions for Service-Based Businesses Without Raising Flags with the IRS

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Maximizing tax deductions is essential for service-based businesses looking to reduce tax liabilities and improve profitability. However, claiming excessive or poorly documented deductions can raise red flags with the IRS, leading to audits and unnecessary penalties.

This guide will help you understand how to maximize legitimate tax deductions while staying fully compliant with IRS regulations. With the expertise of a small business CPA in Austin, you can avoid costly mistakes and optimize your business finances effectively.

What Is a Legitimate Business Expense?

A legitimate business expense must meet two critical IRS requirements:

  • Ordinary: Common and accepted in your industry.
  • Necessary: Helpful and essential for your business to operate.

For service-based businesses, deductible expenses often include:

  • Software Subscriptions: Project management tools, CRM systems, and accounting software.
  • Employee Wages & Payroll Taxes: Salaries, benefits, and health insurance.
  • Professional Services: Payments to Austin Texas CPA firms, marketing agencies, and legal advisors.
  • Marketing & Advertising: Website hosting, paid ads, and social media management.
  • Home Office Deductions: If you have a dedicated space used exclusively for business purposes.

Key Tip: Proper documentation and clear records are essential for protecting your deductions in the event of an audit.

High-Expense Categories You Can Deduct

Some categories naturally incur higher costs but are still deductible when properly documented.

1. Business Software and Technology Tools

Investments in business-related software for managing operations or enhancing productivity are fully deductible.

Examples:

  • CRM platforms like HubSpot
  • Accounting software like QuickBooks
  • Project management tools like Asana

Best Practice: Keep subscription receipts and ensure the tools are business-related.

2. Employee Wages and Payroll Taxes

Paying your staff, whether full-time employees or contractors, is a fully deductible business expense.

Eligible Deductions Include:

  • Wages and bonuses
  • Employer-paid payroll taxes
  • Employee benefits (health insurance, retirement plans)

Best Practice: Work with a CPA in Round Rock, TX to ensure proper payroll tax reporting and avoid compliance issues.

3. Professional Services

Outsourcing essential tasks can save time while offering valuable deductions.

Examples:

  • Austin accounting services
  • Legal services
  • Marketing and advertising agencies

Best Practice: Maintain invoices and clearly define how each service relates to business operations.

4. Business Travel and Meals

Travel and meals are deductible if they are directly related to business activities.

Eligible Deductions Include:

  • Airfare and lodging for conferences or meetings
  • Meals during client meetings (50% deductible)

Red Flag Alert: Excessive claims on luxury trips or personal vacations disguised as business travel can trigger IRS scrutiny.

Gray Areas That Could Trigger an Audit

Some deductions fall into a gray area where the IRS often flags claims due to potential misuse. Here’s how to handle them carefully:

1. Family on Payroll

Hiring family members can be a legitimate tax strategy but must be handled correctly.

What’s Acceptable:

  • Paying family members for legitimate work at market rates.
  • Documenting their roles and responsibilities clearly.

What Raises Red Flags:

  • Paying a child or spouse without documented work.
  • Inflated salaries for minimal job duties.

2. Personal Use of Business Assets

Using business property for personal reasons can lead to compliance issues.

What’s Acceptable:

  • Writing off a company vehicle when used for both business and personal reasons (with mileage logs).

What Raises Red Flags:

  • Claiming personal vacations as business trips.
  • Writing off luxury vehicles primarily for personal use.

3. Home Office Deductions

The home office deduction can be a powerful tax-saving tool but is often misunderstood.

What Qualifies:

  • A dedicated space used exclusively for business.
  • Clear records of the square footage used for work.

What Raises Red Flags:

  • Claiming an entire home without a dedicated workspace.
  • Mixing personal living areas with workspaces.

Best Practices for Staying IRS-Compliant While Maximizing Deductions

  1. Maintain Clear Records:

  • Save receipts and invoices for every claimed deduction.
  • Use accounting software for real-time expense tracking.
  1. Separate Personal and Business Finances:

  • Use a dedicated business bank account and credit card.
  • Avoid combining personal and business expenses.
  1. Stay Reasonable and Consistent:

  • Ensure deductions align with industry standards and income level.
  • Avoid excessive claims that don’t match your business size.
  1. Work with a CPA:

  • A CPA firm in Austin, Texas, like Insogna CPA, can help you identify eligible deductions while keeping you compliant.

Why Partner with Insogna CPA?

At Insogna CPA, we specialize in helping service-based businesses in Texas maximize their tax savings while staying fully compliant with IRS regulations.

What Sets Us Apart:

  • Expertise in Austin accounting services tailored to small businesses.
  • Proactive tax planning and compliance monitoring.
  • In-depth knowledge of Texas-specific tax codes and federal IRS standards.

As one of the best CPA firms in Austin, we offer comprehensive solutions for service-based businesses, ensuring you never miss a legitimate deduction while keeping your financial records audit-ready.

Take the Next Step – Maximize Deductions with Confidence

Maximizing your tax deductions doesn’t have to be stressful or risky. By following proper documentation practices and working with a knowledgeable Austin Texas CPA, you can save on taxes while staying fully compliant.

👉 Let Insogna CPA help you navigate deductions, minimize liabilities, and protect your business.

📞 Contact Insogna CPA today to schedule a consultation and discover how we can simplify your financial life while keeping you audit-ready.

5 Reasons Every eCommerce Seller Needs a CPA

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Running an eCommerce business is exhilarating, right? You’re making sales while you sleep, scaling like a pro, and watching your brand grow. But then tax season rolls around, and suddenly, things feel less fun and more stressful.

Here’s the thing: managing your finances doesn’t have to be a nightmare. A CPA in Austin, Texas (hey, that’s us!) can help you cut costs, stay compliant, and make sure your profits actually stay in your pocket. Let’s break it down.

1. Stop Overpaying on Taxes

  • Why It Matters: You work hard for your money, so why give away more than necessary? Most eCommerce sellers leave money on the table by missing key deductions like inventory write-offs, software expenses, and marketing costs.
  • How We Help: As your small business CPA Austin, we make sure you’re getting every tax break possible, so you keep more of what you earn. Because let’s be real: more profit means more room to grow your brand.

2. Automate Bookkeeping—Because You Have Better Things to Do

  • Why It Matters: Manually tracking sales, expenses, and inventory across Shopify, Amazon, and Etsy? Yeah, no thanks. It’s time-consuming and prone to errors.
  • How We Help: With cloud-based accounting tools, we streamline and automate your finances. As a top CPA firms Austin, Texas partner, we keep everything organized so you can focus on, you know, actually running your business.

3. Revenue ≠ Profit—Let’s Talk About That

  • Why It Matters: Just because sales are rolling in doesn’t mean you’re making money. With platform fees, shipping costs, and taxes eating into your margins, profitability isn’t as simple as it looks.
  • How We Help: Austin accounting firms (like us) helps you dig into the numbers, optimize pricing, and get a clear picture of what’s actually going into your bank account.

4. Sales Tax Compliance—Let’s Keep the IRS Off Your Back

  • Why It Matters: If you’re selling in multiple states, you might owe sales tax in places you didn’t even know existed. Getting this wrong? Not an option.
  • How We Help: A tax advisor in Austin keeps you compliant with state-by-state tax rules, handling registrations, filings, and deadlines so you don’t have to.

5. Scale Smart—Your Future Self Will Thank You

  • Why It Matters: Growth is exciting, but it can also lead to cash flow problems, tax headaches, and financial chaos if you’re not prepared.
  • How We Help: As an Austin, Texas CPA, we help you scale strategically—whether it’s planning for inventory growth, hiring employees, or optimizing your financial structure for long-term success.

Let’s Make Your eCommerce Business Thrive

At Insogna CPA, we get it—your business is more than just numbers. You’ve built something amazing, and we’re here to help you protect it, grow it, and keep more of your hard-earned profits.

Whether you need expert Austin accounting services, help from an Austin small business accountant, or a CPA in Austin Texas who actually understands eCommerce, we’ve got your back.

📞 Let’s chat—book a free consultation today!

Top 5 Reasons to Hire a CPA for Your Growing Small Business

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As your small business grows, managing finances becomes more complex. From ensuring tax compliance to optimizing deductions, having a trusted financial expert on your side can make a significant difference. If you’re handling finances alone, you could be missing critical tax-saving opportunities—or even putting your business at risk.

Here are the top 5 reasons why partnering with a small business CPA in Austin, TX, like Insogna CPA, can help your business thrive while keeping your financial health secure.

1. Ensure Sales Tax Compliance

Texas has unique sales tax regulations that can become challenging for small businesses. With varying rates across jurisdictions and different rules for services versus goods, staying compliant is crucial.

Why It Matters:

  • Texas state sales tax is 25%, but local rates can bring it up to 8.25%.
  • Misreporting can result in audits, penalties, and interest charges.

How a CPA Helps:

  • Register your business for a Texas Sales Tax Permit.
  • Ensure you collect and remit sales tax accurately based on location.
  • Stay current with changing tax laws.

A trusted accountant in Austin like Insogna CPA ensures you meet all sales tax requirements while avoiding costly errors.

2. Maximize Deductions with Clean Bookkeeping

Messy or incomplete bookkeeping often leads to missed deductions and higher tax liabilities. Keeping your financial records organized is essential for maximizing tax savings.

Why It Matters:

  • Incomplete records make it difficult to claim legitimate deductions.
  • Poor bookkeeping can delay tax filings and trigger audits.

How a CPA Helps:

  • Implement accounting services in Austin tailored to your business.
  • Automate and organize expense tracking for easy reporting.
  • Identify deductible expenses, including home offices, equipment, and travel.

By partnering with a small business CPA in Austin, you can ensure your books are clean, compliant, and optimized for tax savings.

3. Expert Guidance on Business Structuring (LLC vs. S-Corp)

The right business structure can significantly impact your taxes, liability protection, and overall financial health. Whether you’re operating as a sole proprietor or considering a switch to an LLC or S-Corp, a CPA can help you make an informed decision.

Why It Matters:

  • LLCs offer liability protection but can result in higher self-employment taxes.
  • Electing S-Corp status can reduce self-employment taxes if structured properly.

How a CPA Helps:

  • Assess whether an LLC or S-Corp fits your business model.
  • Handle the legal and financial aspects of business formation.
  • Ensure compliance with Texas state filing requirements.

At Insogna CPA, one of the top accounting firms in Texas, we help businesses make the right structural choices to minimize taxes and protect assets.

4. Save Time and Avoid Costly Mistakes

Managing bookkeeping, tax filings, and compliance while running a business can be overwhelming. Financial errors often result in penalties, missed deadlines, or inaccurate tax filings.

Why It Matters:

  • Time spent on financial tasks takes focus away from growing your business.
  • Filing mistakes can lead to penalties, audits, and unnecessary stress.

How a CPA Helps:

  • Manage deadlines for tax filings, payroll taxes, and sales tax reporting.
  • Reduce the risk of costly errors with professional oversight.
  • Provide Austin accounting services that automate and streamline financial management.

By working with a CPA in Round Rock, TX, like Insogna CPA, you can save valuable time and ensure your financial processes are handled correctly.

5. Gain a Strategic Financial Partner for Long-Term Growth

A CPA isn’t just for tax season—they can be a valuable strategic partner as your business expands. With expert insights, you can make smarter financial decisions and plan for sustainable growth.

Why It Matters:

  • Growth often involves new challenges, such as expanding payroll or securing business loans.
  • Strategic planning helps forecast cash flow and profitability.

How a CPA Helps:

  • Offer financial forecasting and cash flow management tools.
  • Provide accounting services in Austin for ongoing support.
  • Guide long-term tax strategies that align with your expansion plans.

With expert advice from Insogna CPA, your accounting firm in Austin, you’ll have a proactive partner invested in your financial success.

Why Choose Insogna CPA for Your Small Business?

At Insogna CPA, we provide more than basic accounting support. We deliver proactive, concierge-level CPA services designed to support the unique challenges of small businesses.

What Sets Us Apart:

  • Local Expertise: As one of the best CPA firms in Austin, we specialize in Texas-specific tax strategies.
  • Tailored Support: We offer personalized financial services for small businesses, including accounting services in Austin.
  • Growth-Focused Planning: We’re not just your CPA—we’re your strategic financial partner, focused on helping you expand sustainably.

Take Control of Your Business Finances Today

If your small business is experiencing growth, now is the time to partner with a CPA who understands your needs. From sales tax compliance to maximizing deductions, Insogna CPA helps businesses thrive with expert financial guidance.

👉 Contact Insogna CPA today to schedule a personalized consultation and learn how we can simplify your financial processes and empower your business for long-term success.

Insogna CPA – Your trusted small business CPA in Austin, TX.

5 Reasons Every eCommerce Seller (Like You) Needs a CPA

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So, you’re running an eCommerce business—congrats! Whether you’re hustling on Shopify, crushing it on Etsy, or ruling the Amazon marketplace, you’ve got a lot on your plate. But let’s be real: taxes, bookkeeping, and compliance probably weren’t what got you excited about starting this journey.

Here’s the thing—managing the financial side of your business doesn’t have to feel like a nightmare. That’s where partnering with a CPA in Austin, Texas comes in. We’re not just here to crunch numbers; we’re here to simplify your life, save you money, and help you scale to $1M and beyond. Let’s break it down.

1. You’ll Save Big on Taxes Without Guesswork

Sure, you might already know about basic deductions, but are you fully maximizing everything your eCommerce business qualifies for? Think inventory write-offs, home office deductions, and even advertising expenses. If you’re not leveraging these, you’re giving Uncle Sam a bigger slice than he deserves.

When you work with an Austin, Texas CPA, we’ll uncover every single tax-saving opportunity for you. No guessing, no leaving money on the table—just more profits for you to reinvest in your business.

2. Sales Tax? We’ve Got You Covered

Ah, the dreaded sales tax. Selling in multiple states means navigating a web of confusing rules, varying rates, and deadlines that seem to pop up out of nowhere. Who has time for that?

That’s where we shine. A tax advisor in Austin can help you stay compliant with multi-state sales tax requirements without losing your mind. You focus on growing your business; we’ll handle the nitty-gritty tax stuff.

3. Your Time is Valuable. Let’s Automate the Boring Stuff

If keeping track of transactions, inventory, and expenses across Shopify, Amazon, and beyond feels like a full-time job, it’s because it is. But here’s the good news: it doesn’t have to be your job.

With cloud-based accounting tools and automated bookkeeping, we’ll keep your records spotless and up-to-date. As a small business CPA Austin, we know your time is better spent making sales and growing your brand—not logging receipts.

4. Ready to Scale? We’ll Help You Get There

Hitting six figures feels great, but scaling to $1M (and beyond) is a whole new ballgame. Cash flow gets tighter, inventory financing gets trickier, and hiring becomes a reality.

Here’s the deal: you don’t have to figure it out alone. With expert insights from one of the top Austin CPA firms, we’ll help you make smart financial decisions, optimize your profits, and keep the momentum going.

5. We’ll Catch Costly Mistakes Before They Happen

Tax mistakes? Hard pass. Misreporting income, missing a sales tax filing, or overlooking deductions can cost you big, both in penalties and missed savings.

That’s why having a CPA who knows your business inside and out is a game-changer. We provide personalized guidance that ensures everything is handled the right way, the first time.

Let’s Team Up and Make Your Business Thrive

At Insogna CPA—we get it—your eCommerce business is your baby. You’ve poured your time, energy, and creativity into it, and the last thing you need is to let taxes or compliance slow you down. That’s why we’re here.

As one of the most trusted CPA firms in Austin, Texas, we specialize in helping eCommerce sellers like you simplify their finances, save money, and scale with confidence. Whether you’re looking for expert Austin accounting services or need a CPA in Austin, Texas who actually understands what you do, we’ve got your back.

Let’s connect. Contact us today, and let’s start making your eCommerce goals a reality. We can’t wait to help you crush it!

How to Avoid the Most Common Tax Mistakes for Your eCommerce Business

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Hey there. You’ve got your hands full running a business, and let’s be honest, taxes probably aren’t the most exciting part of it. Between managing inventory, shipping, and marketing, the last thing you want is to lose money or face IRS headaches because of a tax mistake.

That’s where we come in. At Insogna CPA, we’re all about making tax season painless and saving you as much money as possible. Whether you’re just starting out or scaling to new heights, we’ve got the tips you need to sidestep the most common tax traps for eCommerce businesses. Let’s dive in, shall we?

1. Stop Misclassifying Expenses

Look, we get it. You’ve got shipping costs, advertising fees, software subscriptions, the list goes on. But if these expenses aren’t properly categorized, it can cost you in missed deductions (ouch) or worse, raise red flags with the IRS.

What’s the Deal?

  • Mixing personal and business expenses is a slippery slope.
  • Some expenses, like that Zoom subscription, might straddle personal and business use, and it’s hard to know what’s deductible.

What to Do Instead:

  • Open a separate bank account for your business, like yesterday.
  • Use accounting software (or, you know, a CPA) to keep everything neat and tidy.

How We Help: We’ll clean up your records, sort out your expenses, and make sure you get every deduction you deserve. No stress, just savings.

2. Don’t Forget About Inventory Deductions

Inventory: it’s the lifeblood of your eCommerce business, and it’s a major tax deduction. But if you’re not careful, it can also be a major headache.

The Common Slip-Up:

  • Deducting inventory when you buy it instead of when you sell it (a big no-no).
  • Skipping inventory tracking altogether—chaos, anyone?

Here’s the Fix:

  • Deduct inventory as a Cost of Goods Sold (COGS) when it’s sold, not when it’s sitting on a shelf.
  • Use tools that sync inventory and sales records, so you’re always up to date.

How We Help: We’ll set up smart systems to track inventory and make sure you’re deducting it the right way. Think of it as one less thing for you to worry about.

3. Don’t Ghost Quarterly Taxes

Spoiler alert: The IRS expects you to pay taxes four times a year, not just once. If you’re skipping or underpaying quarterly taxes, you’re basically inviting penalties to crash your party.

Why This Happens:

  • Maybe you’re new to quarterly taxes (been there).
  • Maybe your revenue spiked faster than you expected (nice problem to have, right?).

The Simple Fix:

  • Calculate your estimated taxes based on your current income.
  • Set reminders for those quarterly due dates—no more last-minute panic.

How We Help: We’ll calculate your payments and keep you on track, so you never have to worry about IRS penalties.

4. Sales Tax: It’s Complicated, But You’ve Got This

Selling in multiple states? Congrats on expanding your empire! But that also means you’re dealing with sales tax compliance, which can get messy fast.

The Headaches You Might Be Facing:

  • Do you have nexus (tax obligations) in a state? Do you even know what nexus is?
  • Every state has different rates and filing deadlines.

How to Stay on Top of It:

  • Use tools like TaxJar or Avalara to automate sales tax tracking.
  • Work with a CPA to make sure you’re registered in all the right places.

Why Insogna CPA: We’ve got the multi-state compliance game down. We’ll handle the details so you can focus on growing your business.

5. Don’t Leave Money on the Table

You work hard for your money, so let’s make sure you keep as much of it as possible. There are countless tax-saving opportunities for eCommerce businesses—you just need to know where to look.

What You Could Be Missing:

  • Home office deductions (yes, that spare room counts).
  • Tax credits for hiring or going green.
  • Deductions for software subscriptions, ads, and more.

How to Cash In:

  • Do a thorough review of your expenses to identify deductions.
  • Let a CPA find those hidden opportunities to lower your tax bill.

What We Do: At Insogna CPA, we’ll dig deep to uncover every tax-saving opportunity for your business. No stone—or dollar—is left unturned.

Why Avoiding These Mistakes Matters

Making these mistakes can cost you big—whether it’s overpaying your taxes, facing penalties, or triggering an audit (nobody wants that). But the good news? You don’t have to do it alone.

As one of the most trusted CPA firms in Austin, Texas, we specialize in helping eCommerce businesses avoid these traps and take their tax strategies to the next level.

Why Partner with Insogna CPA?

We’re not just another accounting firm—we’re your partners in success. Here’s what makes us the go-to Austin, TX accountant for eCommerce businesses:

  • Proactive Planning: We stay ahead of tax deadlines and keep surprises at bay.
  • Tailored Support: No cookie-cutter advice here—your strategy is built around your business.
  • Savings First: We find every deduction and credit to lower your tax bill.

Let’s Make Tax Season a Breeze

Managing eCommerce taxes doesn’t have to be a nightmare. Let Insogna CPA, your trusted Austin small business accountant, simplify the process, save you money, and give you peace of mind.

📞 Ready to stop stressing over taxes? Contact Insogna CPA today and let’s get your eCommerce business set up for success.

The Top 7 Reasons Multi-Business Owners Choose Insogna CPA

The Top 7 Reasons Multi-Business Owners Choose Insogna CPA

Running multiple businesses requires expert financial management and a CPA firm that understands the complexities of multi-entity operations. At Insogna CPA, one of the top accounting firms in Texas, we provide tailored solutions designed to simplify accounting, optimize tax savings, and support long-term success. Here’s why business owners trust us as their go-to tax accountant in Austin:

1. Expertise in Managing Complex Operations

Multi-business ownership comes with challenges like handling diverse revenue streams and intercompany transactions. At Insogna CPA, we specialize in managing these complexities with precision.

  • Benefit: Enjoy error-free financials and confident decision-making.
  • Why It Matters: As a leading CPA firm in Austin, Texas, we ensure compliance and smooth operations for even the most intricate business structures.

2. Tailored QuickBooks Online Setup and Reconciliation

Accurate bookkeeping is vital for multi-business owners. We customize your QuickBooks Online setup to align with your unique needs, ensuring effortless reconciliation across entities.

  • Benefit: Save time with efficient, streamlined bookkeeping.
  • Why It Matters: Proper setup by an accounting firm in Austin ensures your financial data is always accurate and accessible.

3. Proactive Tax Planning and Compliance Support

Taxes for multiple businesses can get complicated fast. We provide year-round proactive tax planning and compliance services to minimize liabilities and avoid penalties.

  • Benefit: Reduce your tax burden while staying fully compliant.
  • Why It Matters: With Insogna CPA, a trusted tax advisor in Austin, you’ll never miss a deduction or an opportunity to save.

4. Customized Financial Dashboards for Real-Time Insights

Gain clarity with personalized financial dashboards that offer real-time insights into your cash flow, profitability, and KPIs across all your businesses.

  • Benefit: Make data-driven decisions quickly.
  • Why It Matters: Many Austin CPA firms lack this level of customization, but Insogna CPA ensures you have the tools needed to stay ahead.

5. Strategic Advisory for Growth and Profitability

We’re not just an accounting service in Austin—we’re your strategic growth partner. Our advisory services help identify opportunities for expansion, improve operational efficiencies, and boost profitability.

  • Benefit: Achieve smarter growth across all your ventures.
  • Why It Matters: With guidance from one of the best CPA firms in Austin, you’ll unlock opportunities to scale your businesses effectively.

6. Concierge-Level Service and Clear Communication

Communication is key when managing complex operations. We provide concierge-level service, ensuring every question is answered and every detail is addressed.

  • Benefit: Feel confident and supported in your financial decisions.
  • Why It Matters: Clear communication is why Insogna CPA stands out as one of the top accounting firms in Texas.

7. Long-Term Partnership Focused on Success

At Insogna CPA, we’re committed to building lasting relationships. Our team evolves alongside your businesses, providing ongoing strategies and support tailored to your growth.

  • Benefit: A CPA firm that grows with you.
  • Why It Matters: Business owners looking for a personal CPA in Austin or a CPA in Round Rock, TX trust Insogna CPA for their long-term success.

Why Multi-Business Owners Trust Insogna CPA

As one of the most trusted Austin CPA firms, Insogna CPA delivers results-driven solutions tailored to the unique needs of multi-business owners. Whether you’re seeking accounting services in Austin, small business CPA expertise, or proactive tax planning, we’ve got you covered.

Expert Multi-Business Management
 ✅ Customized QuickBooks Online Setup
 ✅ Proactive Tax Planning
 ✅ Real-Time Financial Dashboards
 ✅ Concierge-Level Service

Take the Next Step with Insogna CPA

Don’t settle for less when it comes to managing your financial future. Partner with one of the best CPA firms in Austin and discover the difference that proactive, tailored accounting can make for your businesses.

📞 Contact Insogna CPA today to schedule your consultation. Let us help you elevate your operations and achieve your goals.