Uncategorized

What are the phases of an eCommerce Business? Stage 4: Profits $ 1 million+ (Part 2)

Expanding into the global marketplace? You’re not alone. Many eCommerce businesses are diving into omnichannel marketing, content personalization, and automation. “At this level, you need a combination of resources to run your business most effectively” (Scharf, 2018).

❓ Where do you go from here?

Outsourcing might be necessary for global expansion operations. A strong CPA team is essential to strategize the financial impacts of this growth. This is where a fractional CFO can make a significant difference.

Your accounting team is monitoring your numbers in real-time. Your virtual controller is helping forecast and plan, while your fractional CFO ensures every financial box is checked when expanding into omnichannel and international sales. “In the past, complicated taxes and high shipping costs made expanding sales overseas a major challenge for SMBs, but new technology has lowered the barriers for small businesses looking to take advantage of untapped markets” (D’Angelo, 2018).

💻 Technology at the Core

Technology will be central to your eCommerce business’s growth. From accounting to inventory to sales to taxes, you need a strategy to ensure all systems communicate efficiently, minimizing unnecessary human interaction. “The Shopify/ReCharge combination for subscription recurring billing comes to mind. These services work great together, but they become questionable as massive growth occurs. This is mainly due to the two components not being able to pass data back and forth in real-time, making manual data entry and reporting a bottleneck for scaling” (Hubbard, 2020). With massive growth, it’s crucial to reassess the technological foundation supporting your business processes and customer experiences.

Overhauling your technology systems and network processes might feel tedious, but it’s a worthwhile pursuit. Ensure your software offers the best consumer experience on the front end and accessible, collaborative back-end systems. Your business process commerce architecture will help your team communicate better, work more efficiently, and stay agile in meeting your business goals.

Refining your tech stack is an excellent way to increase performance and multiply profit margins. This allows your CPA team to perform more tasks through software automation, accessing real-time data to enhance operational capabilities and financial health. “Be diligent with these details because they are what can make or break you” (Thomason, 2020).

🏅 Outstanding Service, Knowledge, and Support

“Outstanding service, knowledge, and support. I highly recommend this firm for personal or business tax or financial assistance. A big benefit they offer over others is they run everything digitally, so there are no more physical papers to deal with – yeah!! Great job Insogna – hope I get more opportunities to work with you and recommend others do also.” – Jerome H., Client

To continue scaling your business, invest in researching new technologies to support your growth. “A focus on scalability means investing in the business’s overall commerce architecture, the ecosystem of software components that operate the business. This includes the e-commerce platform, CMS, ERP, CRM, OMS, PIM, marketing suites, analytics and reporting, etc.” (Hubbard, 2020). A valuable CPA team can advise on your tech stack, ensuring maximum technological efficiency. Streamlining at this level makes your life easier and can put your personal wealth on autopilot as you surpass your projected annual profits.

What’s Your Next Phase?

Depending on your goals, your Phase 4 will look different. Whether you aim to maintain your lifestyle, grow marginally each year, or accelerate into omnichannel eCommerce sales, an experienced CPA team is invaluable. They exist solely to help you achieve your goals.

Whichever phase your business is in today, don’t entrust your success to unlicensed bookkeepers. Get a CPA firm aligned with your vision that charges a fixed monthly price for all your needs and provides unlimited communication and access.

Get your eCommerce business on the right track. Contact us today and let our experts guide you to success.

What are the phases of an eCommerce Business? Stage 4: Profits $ 1 million+ (Part 1)

You’re not just running a business; you’re managing an enterprise. With multiple channels in play and a growing team, your processes must communicate seamlessly to drive strategic ecommerce decisions.

Does this sound like you?

👉 Your online business is booming.
👉 You’re expanding your HR needs with a growing staff.
👉 You’re seeking strategic advice to grow and retain your wealth.
👉 Your need for commercial space is increasing.
👉 You’re facing higher taxes and want strategies to minimize them.
👉 You’re contemplating expanding sales channels.

Your vision is vast, stretching towards new horizons. Yet, your workdays are long, and the pressure is mounting. Delegation feels challenging as you start hiring the right people for your thriving eCommerce company.

Your business has likely outgrown your home, and you’re eyeing more commercial space. While you’ve funded your growth so far, additional capital is essential to reach the next level. Your energy is high, but profits aren’t meeting your expectations—yet.

“An established business proves its survival in a competitive marketplace, but competition remains fierce as it evolves” (Hubbard, 2020). Now isn’t the time to rest. Continuous innovation, efficiency, and real-time financial forecasting are crucial. This is where a trusted advisory CPA can make a difference.

We advocate for an annual retirement contribution strategy, treating your business’s value as a bonus upon sale. Over the years, this approach builds significant savings and growing dividends, allowing you to retire on your terms—not just when you sell your business. – Chase Insogna, CEO of Insogna CPA

🛠️ Building a Successful Team

The first step to growth is people. The right hires are crucial as your 24-hour workday can only stretch so far. While working nonstop is possible for a while, burnout and health issues can arise. Today’s technology makes outsourcing easier than ever.

Hiring a CPA firm with expertise in accounting, payroll, virtual controller, fractional CFO, and tax strategy needs can be transformative.

An immediate benefit is having a full accounting department at your disposal. “For about the same price as hiring a bookkeeper, you can get an entire accounting department to support you” (Scharf, 2018).

💻 Embracing Omnichannel Marketing

Marketing today involves multiple devices and channels—social media, email, phone, and more. Omnichannel marketing integrates these interactions, delivering cohesive brand messages and reducing friction in the buying process. Companies with omnichannel strategies retain 89% of their customers, compared to 33% for those without (Bullock, 2020).

💡 Client Testimonial

I started with this team for my small business. They explained everything clearly and handled our personal taxes too. We’ve continued with them through many changes—closing my small business, job changes, hiring nannies, and moving across the country. Their pricing is straightforward, and they clearly know their stuff!” – Maggie J., Client

✅ Streamlining Your Accounting Needs

Instead of multiple outsourcers, a full accounting department ensures efficient, effective communication among key financial players. This synergy supports your business and personal goals, freeing you to focus on growing your eCommerce venture and enjoying life beyond work.

✍️ Planning for the Future

With your business established, you can now focus on personal wealth and retirement goals. Many business owners we meet lack a retirement plan beyond their business. This is misguided. Rarely does a business sale capture all the hard work invested.

Your accounting team can help you invest profits wisely. “Whether planning for a loan or monthly expenses, understanding cash flow is essential before making significant investments” (Odjick, 2020). Your CPA can provide insights into your current cash flow and how to stretch it to meet your goals.

Next Steps in Your eCommerce Journey

As you consider expanding to multiple selling platforms, omnichannel marketing becomes increasingly relevant. Leveraging various channels can enhance customer engagement and drive conversions.

Let our team of eCommerce accounting experts guide you through every stage of growth. Contact us today to discuss how our personalized strategies can help you achieve your business and financial goals. Whether you’re looking for business accountants, ecommerce accountants, or seller accountants, we’ve got you covered. Let’s build your future together.

What are the phases of an eCommerce Business? Stage 3: Profits $ 500,000 – $ 1 million (Part 2)

Remember that business plan from Phase 1?

This phase in your ecommerce business journey is the perfect time to assess cash-flow forecasts to plan for your business goals as you move into becoming a $1M+ online seller. This is where you present your current financial state, which helps with securing funding (if needed) and getting that commercial space you’ve had your eye on — because your house simply cannot handle another delivery.

Once you’ve acquired commercial space, you’re likely looking to hire additional people, if you haven’t already staffed up while working from home. Have you considered employment or contractor agreements? Benefits to keep talent motivated and working with your business? Additional insurance needs? These are all important questions as you grow your e-commerce business team from 2 to 10+ people. Your CPA is the best person to advise you on setting up payroll in a way that allows for expansion without cutting corners or missing employer regulations.

Tax strategy is another vital service your CPA can help with, especially as your profits are increasing rapidly.

A CPA also knows the deductions you can take as a small business owner and can maximize those deductions for you, minimizing the overall amount you have to pay on taxes.

Without professional, ongoing, forward-looking support, you might end up paying more taxes than you legally need to.

A CPA sets you up for success by forecasting cash-flow, determining estimated taxes to pay, and advising on deferred retirement options and personal wealth growth.

Speaking of strategy, strategic planning is the highest leverage benefit that a CPA brings to your business at this growth stage.

“In this third stage of the e-commerce lifecycle, reinvigorating your company’s momentum and growth should always be strategic.”

This is an area where CPAs excel, and you want a CPA who understands your e-commerce business.

Depending on your strategy or the direction your business is moving in, your CPA will make both short- and long-term predictions about your e-commerce future.

They will also provide advice specific to the phase your business is in now, as well as the phases you aim to reach. CPAs can provide you with a general managerial accounting background, plus access to the quantitative data you need to make well-informed business decisions. This may include setting profitability goals, creating acquisition strategies, and developing risk management processes.

As your business grows and you begin to move into Phase 4, a qualified and professional CPA team will provide you with invaluable insight and wisdom for your company’s goals. With retail e-commerce sales expected to reach $4.2 trillion in 2024, up from $3.5 trillion in 2019, the future is bright.

Why You Need a CPA for Your eCommerce Growth

If your goal is to continue growing your e-commerce business into Phase 4, you’re likely already seeking advisory and strategy help.

The right CPA firm is an invaluable expert to have on your advisory team, helping you strategize and reach your goals.

Ready to take your e-commerce business to the next level? Contact us and let’s get started on your journey to success.

What are the phases of an eCommerce Business? Stage 3: Profits $ 500,000 – $ 1 million (Part 1)

Does this sound like you?

❓ Your online ecommerce business is outpacing your growth projections.
❓ You may have (or be looking to add) multiple employees.
❓ You want strategic advice on how to minimize your taxes before year-end.
❓ You’re aiming to push your sales over \$1 million, seeking efficient technologies and cash-flow forecasting to meet your revenue goals.
❓ Your business is taking over your home, and you’re running out of space.

At this phase in your business growth, take a moment to pause and congratulate yourself.

Yes, you may:

💡 Want to grow your business even more.
💡Have a to-do list longer than a novel.
💡Have more responsibilities and stressors than ever.

But that’s exactly why it’s crucial to stop and recognize how much hard work you’ve invested in building this company from the ground up. If you can’t appreciate your own hard work, why should anyone else?

That being said, you’re likely facing a whole new variety of challenges, from how to save money on taxes to hiring employees to cash-flow forecasting for the next Q4.

“You need to understand your data and keep an eye on key metrics to ensure the numbers are going in the right direction.”

A licensed CPA can become a vital asset to your business’s goals, tax strategy, and financial future.

For a business person, hiring a CPA is like constructing a financial “safety net” and securely placing it beneath your holdings. It’s a form of business insurance you can’t purchase from an insurance company.

But you’re not just gaining procedural and technical knowledge; you’re also expanding your team — the people who have your back when you need financial direction and business advice.

It’s astounding to new entrepreneurs that businesses can be built from the ground up by a small, select number of people.

Having a CPA on your team is invaluable due to their role as both a soundboard and a strategist. Seeking an objective opinion on your business’s state of affairs is one of the best ways to stay grounded and supported as you grow your eCommerce business.

“Look actively for mentors — their advice can be priceless, even for little things like acquiring business licenses. One of the smartest decisions I ever made was finding someone who could show me the ropes.”
– Darren DeMatas, eCommerce CEO’s founder

Even if you’re determined to figure out everything yourself, a CPA advisor can help guide you through uncertainties, complex processes, and maximizing tax deductions without taking away any of your authority over business decisions.

An experienced CPA provides strategic context for your decisions, which remain yours to make, and can significantly impact your financial future.

Why You Need a CPA for Your eCommerce Growth

In addition to having a CPA as a strategic partner, they can help you make sense of numerous complicated processes. Running a successful eCommerce business means tracking your business and personal finances.

Just like your health is checked by a doctor, your assets should be checked for general wellness by a licensed CPA.

Start by determining your net worth and seeing its trend.

Next, calculate your debt-to-income ratio.

Armed with these numbers, you’ve completed the most challenging step.

You can then track your spending and know where your money is going. This way, you’ll know if you’re overspending.

After that, you can set up an emergency fund account and focus on your investment strategy. But first, ensure your financial health is… well, healthy!

Assessing your current wealth is vital for managing your cash flow and helping grow your business.

A CPA advisor can help create a budget for your business and personal finances, determine how much to pay yourself from your company, estimate your income taxes, and identify opportunities for tax-deferred savings to minimize your current year’s tax burden as much as legally possible.

What are the phases of an eCommerce Business? Stage 2: Profits $100,000 – $500,000

By now, your eCommerce business is likely no longer a side hustle but instead has become a part- or full-time job. And with an increase in sales comes an increase in responsibilities – as well as complexities. The biggest problems you are probably facing are likely the processes and systems that set the foundation for any successful business.

Sure, both options can build wealth for retirement. But understanding the details of each plan type—like contribution guidelines and tax treatment—is crucial before making this important decision.

Keep reading to learn how each type of plan works and what questions to ask, so you can make the best decision and maximize your savings and earnings over time.

Is this you?

❓ Your eCommerce business is expanding rapidly.
❓ Maybe you’ve left your job to focus on your online business full-time.
❓ Your eCommerce business is booming, and keeping up with your back-office work is becoming a bigger time-waster.
❓ You’re considering hiring other people to help you run your business.
❓ Your profit is growing, and you don’t want to pay more taxes to the IRS.

💡 You can see what’s happening in your sales...

And you can track your profits (mostly), but you’re not sure what you don’t know in order to make strategic decisions that will allow you to continue reaching your goals.

Maybe you want to get advice about how your business is doing regularly?

Maybe you want to look forward to Dec 31st, making sure you minimize your taxes as much as legally possible… because this year, you promise not to extend to the Oct 15th extension date and get your taxes done before Q4 begins.

Speaking of Q4, where historically the majority of online sales are made, cash flow is one of your main concerns. Though you’ve considered asking your bank for a loan or line of credit, you’ll need financial statements and documents compiled that are necessary for loan approval. Moreover, tax season is coming up, and you’re concerned that you won’t be prepared to take on yet another task with everything else you have to do daily. You’re not even sure what you can and cannot write off at the end of the tax year.

The building pressure to file your taxes correctly could easily be alleviated by harnessing the knowledge and expertise of a CPA. We can review your year-to-date and determine what can be legally deducted from your taxes, saving you money and also providing some priceless peace of mind. But a CPA’s time, money, and energy-saving abilities extend far beyond tax administration.

There are also sales taxes to consider. Compounding tax concerns is also likely a growing concern over state sales tax rulings and how they apply to your business.

💡“The expansion of eCommerce has generated a series of problems and risks regarding taxation and accounting…”.

And now, with the United States Supreme Court ruling of Wayfair, sales taxes have become more complicated than ever before. In short, you may be finding yourself overwhelmed, overworked, and overburdened.

We can advise you on the confusing sales tax laws and disparate sales laws. “[The accountant] should know the states where his company does business and the related laws for each state.” In 2018, in South Dakota v. Wayfair, Inc., the United States Supreme Court ruled that states may charge sales taxes on purchases made from out-of-state sellers, even if the seller does not have a physical presence in the taxing state.

❓ Do you know if you are required to charge sales taxes in all of the jurisdictions you ship to?

❓ Did you know shipping your items into an Amazon warehouse creates Nexus and can qualify you to collect sales tax?

Each state has implemented its own regulations governing this issue, leading to confusion, complexity, and compliance risks. Make sure you’re utilizing the best software to manage this. We can help you interpret jurisdictional sales tax laws so you’re not audited and have to end up paying these sales taxes yourself.

And it’s not just sales taxes that get complex. Your business and personal income taxes are becoming more complex as your business grows too. We can help make sure you’re keeping more of your hard-earned money in your pocket, not overpaying the IRS or state any more than you legally have to.

You also may be considering hiring a contractor or employee as you ramp up Q4 sales.

❓ Does your contractor qualify as an employee, per state labor laws?
❓ Do you have contractor/employment agreements in place?
❓ Have you considered expanded insurance coverage as you look to bring people on to make sure you’re covered?

These are just a few topics we can help advise you with as you grow. Once you start making ‘real’ money, you should invest in solid, accurate, and advisory accounting that can not only keep you in compliance but can help show you how to make more money with less effort.

This goes beyond basic transactional accounting and payroll work. We can help you to utilize cloud-based accounting solutions to organize, sync, and analyze your data for advisory and strategizing with you to meet your goals.

Ready to take your eCommerce business to the next level? 🚀

At this point in your business’s growth, a CPA can not only ensure that your taxes are filed correctly and timely – and that you’re paying as little as legally possible – but can also add enormous advisory value as your strategic partner.

Contact us today to schedule a personalized consultation. Let’s strategize together to keep your profits growing and your stress levels low.

Amend Tax Return: Do I need to file one?

The most recent data from the IRS on individual tax returns indicates that out of 131 million returns filed, about 5 million were expected to be amended. This comes to less than 4 percent, but that projection still affects a significant number of taxpayers. Filing an amended tax return can be a hassle that you definitely want to avoid if possible. But there are some situations where you’ll have to do so, and it’s prudent to seek out the help of a tax advisor who can guide you through the process.

Depending on your income and filing status, you’ll generally either pay 0%, 15%, or 20% on your long-term gains. The 0% long-term capital gains tax rate applies if your taxable income is \$0 to \$44,625 (single filers) or \$0 to \$89,250 (married filing jointly).

There’s no avoiding this disclosure or payment of associated taxes—regardless of whether you receive a 1099-K, 1099-B, or 1099-MISC from a crypto exchange. Take the necessary steps to ensure you aren’t paying too little or too much. Start by reviewing how the IRS defines and taxes cryptocurrency.

Here are 5 reasons why you may need to file an amended tax return:

1️⃣ You made a math or data entry mistake and didn’t realize it until after you submitted your tax return.

For example, you added up your charitable deductions, and after filing your return, you realize you added them up incorrectly, and the difference was sizeable. Filing an amended return can correct that math error and get a refund.

Perhaps you were entering your gross income from your self-employed business into your software while it was late and you were tired, and you inadvertently transposed the numbers and entered the gross income as $78,000 when it was really $87,000. You will need an amended return to correct that error.

However, you would not usually amend a return if you incorrectly entered W-2 income since the IRS receives a copy of the W-2 and will compare it with what you reported. If there was an error, they will automatically make a correction and send you a bill or a refund, as the case might be. The IRS website instructs taxpayers not to amend a return in such a situation.

The statute of limitations for refunds is three years from the due date of the tax return. If the IRS has not automatically made the correction and you have a refund coming, don’t let the statute of limitations expire before filing an amended return. That holds true for any situation where an amended return will result in a refund.

2️⃣ You used an incorrect filing status.

Single parents, caregivers of elderly parents, and recently married or divorced people often make the mistake of using “Single” status when it’s the wrong one. “Heads of Household” miss out on crucial tax benefits, while married people will generally need to use “Married Filing Separately” if they don’t wish to file a joint return with their spouse. Because filing status affects so many elements of your tax return, you need to file an amended return to pay additional taxes you owe or receive a refund once the correct one is used.

3️⃣ You didn’t realize that there was a tax benefit you qualified for, and you’d like to claim it now.

There are many frequently overlooked tax benefits a tax professional would be aware of that the average DIY person wouldn’t, such as the ability for most individuals and small business owners to make pension and profit-sharing contributions in a new year before the tax-filing deadline and still have it count for the current filing season.

This also works in reverse in that people accidentally claim benefits they weren’t actually entitled to. Often, the best way to know for sure is to consult a tax professional.

4️⃣ You had investing activities that affect your tax return.

Typically, you don’t realize a capital gain or loss until you actually sell an asset. But if securities become worthless, this results in a capital loss that needs to be reported the year it was deemed worthless, and not the year you discovered the fact. If this security was deemed worthless a long time ago, you may have to amend prior year returns to account for the capital loss.

This can be significant since you are limited to deducting $3,000 in capital losses from all of your other income and resulting in capital loss carryovers that last several years. If you have any other investment losses that were forgotten or miscalculated on your original tax return, filing an amended return is the next logical step to ensure your carryovers are done correctly for future tax returns.

5️⃣ You received tax forms after filing your tax return.

If you were due a W-2 or 1099 Form, you might not receive it when you’re initially preparing your taxes. It could be a surprise corrected form or the payer was just late sending it to you. But if you already filed your tax return, then got additional forms later on, amending your tax return becomes inevitable.

Amending your tax return can be a cumbersome process, especially if you’re self-employed and/or have a great deal of investing activity. Asking a tax professional to assist you with filing amended returns can eliminate the headaches that come with the process. Many even offer a free review of self-prepared returns and ask the right questions to determine if it’s worth it to amend this year’s return and any prior years. You may also have to amend your state tax return(s), which can grow more complex if your residency is or was multistate.

Need Help with Amending Your Tax Return?

Don’t stress about it alone. Speak with our friendly tax professionals who are here to make the process smooth and hassle-free. Contact us today and let’s get your tax return back on track!